re: Arkansas NIL

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Did someone forget to tell them about KJ Jefferson

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KJ isn't marketable. I don't know why this is so hard for fans to understand. He actually seems to shun the spotlight, which isn't a good trait if you want to be a spokesman for some company.

KJ's value is his signature on merchandise. That's where he can make some money. That, and selling t-shirts. Which begs the question, why has a merchandise company not struck a deal with him yet.

It also doesnt help that there seems to be a Nazi-like control over university merchandise by Nike and the U of A.