re: NIL is changing recruiting more than I

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And I retract my “collectively” comment. I should have stuck to my guns. The NCAA does earn more than a billion, individually. From 2017

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The vast majority of NCAA income comes from the NCAA basketball tournament, which is why every pic in your linked article is of college hoops. I'm no fan of the NCAA but they aren't getting rich off of college football.

And for the record, your posted article states that $560M of the $1B was distributed among NCAA schools.