The Fiesta Bowl Officially Has A New Naming Sponsor

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The Fiesta Bowl went out and got themselves a new sponsor. Out with Playstation, in with Vrbo...

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"We put on a mega-event every year," said Fiesta Bowl chief marketing officer Jose Moreno. "This is even a bigger mega-event, with the playoff. We are going to be that gateway to go on to the national championship in Los Angeles."

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