Arkansas Announces New Jersey Patch Sponsor For 2026

Arkansas announced an expanded partnership with Tyson Foods this week, which includes the company's logo on the jerseys of all 19 Arkansas teams beginning in the 2026–27 academic year. Per CBS:

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The Razorbacks and Tyson Foods have entered into a sweeping five-year partnership that will place the company's logo on the jerseys of all 19 Arkansas teams beginning in the 2026–27 academic year. But the branding is only part of the story — roughly 90% of the money generated by the deal is expected to flow directly to Arkansas athletes through name, image and likeness opportunities with the company.

Arkansas athletics director Hunter Yurachek calls the agreement announced Wednesday "the largest true sponsorship agreement in college athletics right now."

"The intention is that every student-athlete will be positively impacted by this partnership," Yurachek said. "That was really important to Mr. Tyson and Donnie King, their president and CEO, and Kristina Lambert, their chief growth officer. And it's really important to us as well."

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