re: I don’t get why every player is opening up a merchandise deal

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The athletes can get jobs now; or have a side hustle. Seems like everyone is just assuming that every kid is going to start their own brand or company, etc. but I don’t think that is necessarily the case. I guess time will tell.

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This right here. Most of this is just going to open up opportunities for the non-revenue athletes or the lesser known football/basketball players to do ads here and there for local businesses.

And so what if boosters pay out their asses for NIL stuff. It's not any different than what is happening now. The only difference is that they won't get in trouble for it.