re: Best Plan Ever to Maximize SEC $$ in the Future (Realignment/Expansion)

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If SEC is best brand in football, why dilute the brand with more teams.

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It wouldn't dilute the brand if we added more teams and more densely populated geo-markets, by adding more higher paying subscribers.
SECN subscribers pay $1.40 inside an SEC state, $0.25 outside an SEC state.

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ou will have to wait years for some of the biggest rivalry games in the conference.

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9 game schedule. adds to the SECN brand, people (who aren't afraid of competition) enjoy seeing their teams play better teams (as opposed to loading up on FCS or non-Power5 teams.)