re: The poor SEC bastards that still have Adidas or Under Armor

quote:

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I think Under Armour pays Auburn something like 27 million in cash and merchandise over 7 years.

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You'd be dead on it...or almost dead on it.

Auburn has quietly operated this year under a new Under Armour apparel agreement that the university values at $27.45 million in cash and products over seven years.

LINK


Something I didn't realize is that the deals are for all their sports teams. (I should have understood that, but was thinking each sport/team cut their own deals)