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re: Breast Cancer Awareness in Football. Think Pink

Posted on 10/21/14 at 9:36 am to
Posted by GeorgeReymond
Buckhead
Member since Jan 2013
10170 posts
Posted on 10/21/14 at 9:36 am to
We talked about this in my marketing class last year (at least in regards to the NFL)

The average viewer is aging. The NFL needed to get children interested & caption the interest of the women. For women, they introduced the Breast Cancer PINK branding, began hosting football 101 clinics for the women, etc. It's all about PR/Branding & boobs sell

I believe the same can be said about CFB

eta: LINK
This post was edited on 10/21/14 at 9:40 am
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