re: The SEC Network a failure up to this point?

All cable providers in the South will carry the SEC Network but it will not be available until around the first week of August.

If cable company's advertised right now that they were gonna carry the SEC Network. ESPN "owner of the SEC Network" would rape them on the negotiation price. Because at that point ESPN would "know" they had the cable provider exactly where they want them, this is the period of the "chinese haggling" part of the negotiations.