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re: A & F CEO explains why he doesn't like fat people
Posted on 5/8/13 at 1:05 am to Requiem For A Dawg
Posted on 5/8/13 at 1:05 am to Requiem For A Dawg
quote:
Absolutely, but it is an incredibly stupid business model.
How is it stupid?
I don't shop at A&F but I'm not sure how it's a stupid business model. Victoria's Secret doesn't market themselves to obese people and they do just fine.
Walmart doesn't market themselves to the middle class and wealthy and they do just fine.
Target doesn't market themselves to the lower class and they do just fine.
Ralph Lauren doesn't market themselves to fat or poor people and they do just fine.
There's a market for everything. Just because you don't like or fit into that market doesn't mean that it's a bad business model.
1
Posted on 5/8/13 at 2:20 am to CatFan81
quote:
How is it stupid?
Not marketing yourself to a specific segment of the population is one thing.
When your CEO goes out and talks shite/alienates a majority of the US population is another thing all together and it's terrible business idea.
quote:
Walmart doesn't market themselves to the middle class and wealthy and they do just fine.
Target doesn't market themselves to the lower class and they do just fine.
Ralph Lauren doesn't market themselves to fat or poor people and they do just fine.
None of their CEOs have came out and talked shite about poor or fat people. You couldn't be more wrong about Polo. They have a big and tall line and in recent years they have came out with styles tailored to a poorer segment of the US population.
This post was edited on 5/8/13 at 2:24 am
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