re: 2012 revenues per USA Today

I know this topic gets beaten to death every year, but ya'll do realize every school reports revenues differently. Lists like these don't really mean a whole lot.

As far as the Ole Miss/MSU argument goes (I live in MS so I hear it all the time), you do remember that Scott Stricklin came out and said that he was changing the way they report revenues (I would assume to look better to people who care about lists like these). They now report everything. Other schools, like Ole Miss, generally show a minimal profit or net zero on the balance sheet for whatever reason (I would assume to keep the academics from getting too upset).