re: If SEC ever expanded from 14 to 16...

It has nothing to do with having a well rounded athletic department or winning championships. How many times is KU mentioned or shown on national television? Whether it be games, highlights, bracket talk, or anything else. Add to that, they have a memorable mascot and colors that stand out. They're also not competing with any other in-state teams or attractions besides K-State for recognition. You think of the state of Kansas, and it's pretty hard not to think of KU. It's all psychology.