re: Apple’s New IPad Ad

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The reaction is surprisingly over the top. I guess creative types, who are a big part of Apple's market, are kind of precious about their physical tools, because you'd think they were crushing puppies, kittens and babies in the commercial based on the reaction. As a non creative type, I think the symbolism of squishing everything into such a tiny form factor is a pretty good ad.

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I play music professionally and had several boomers and older Karen types in my FB feed, posting letters they wrote and sent to apple shaming them for disrespecting “real instruments” — as if Apple gives a shite. What these boomers don’t realize is, real instruments have been being replaced for decades. Name your favorite song on the radio right now. Does it have strings? Fake. Name your favorite TV show on Netflix. The horn section? Most likely fake. String section on Walking Dead? Fake. The only movies who have the budget for real orchestras in movies these days are Steven Spielberg / John Williams type collars. Hans Zimmer, etc. Every single movie trailer music score you see has all fake instruments. It’s been like this for YEARS. It’s just the ad that pisses them off.

If there’s a musician just starting out and using Garage Band on a MacBook, guess what… he’s a newbie with no budget and he’s not hiring a real drummer, pianist, or guitarist. He’s using fake shite.

This is what the ad is basically saying: The iPad may be powerful enough to do SOME of what we’ve already been doing in the studio for decades. No one is getting put out of a job by this iPad. It’s literally just supposed to be capable of the same things that previously only computers could handle. Even now, there are things that my MacBook Pro can’t handle that my iMac can. This iPad will not be able to save the world with its processing power. Guaranteed.

Instrumentalists are not going to be replaced by this iPad. These people should direct their anger at the AI Randy Travis song that just came out or all the people using Chat GPT for lyrics.

It’s a good ad for people who don’t know better. They think this is a new thing. It’s just saying the new iPad is really powerful. That’s it.