CBS could not afford what ABC/ESPN is going-to pay for the new rights.

The SEC footprint is growing while the B1G footprint was shrinking prior to absorbing the L.A. market with UCLA and SoCal.

Southern states' populations will grow by 25% or more during the life of this next new contract.

I'll miss "The SEC on CBS" music intro .... but we'll get over it. They were not equitable partners given the huge ratings the SEC pulls for their home games, for the ranked games, even for the home OoC games, (which were major ratings wins for ESPN and even ABC when they got SEC vs ACC year-end rivalry games in Clemson, Athens, Louisville and Tallahassee. The difference in ratings, compared-to what they were used-to, is staggering.).

The SEC will win the revenue game verses the new B1G in the long run. And this next contract will be flexible and fluid vs a long term set-in-stone deal. (Ratings based ... which is how most ad packages work.)

The SEC Network is where the conference will excel and exceed all current revenue norms and expectations in coming years. Twice as many fans will demand access-to the SEC Network within four years from now ... and plenty of those demands will be coming-from so-called "B1G Country" because true college football fans, especially the betting public, want access to our games from anywhere in the country ... so every state's (cable providers) will provide access.

A piece of every home providing a sports cable package will go in our pockets come payout day during the meetings in Florida each year.

This post was edited on 2/16/23 at 11:41 pm