re: The NIL Ruling has nothing to do with the portal. The SCOTUS did not rule on the Portal.

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Wrong.
The value is not for the junkyard.
The value is for the endorsement.
If Archie manning is getting $1M for 1 endorsement and hundreds of thousands for more endorsements ***based on potential in college*** before he even takes a snap, then "a kid" can argue his value at $1M. You joke about a 20 second endorsement. But a 20 second endorsement rights for 50 years on a kid whose future potential is indeterminable (can you guarantee he won't be a 1st round pick? Can you guarantee he won't be a pro bowler? Can you guarantee he won't be in the pro football HOF)?

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It's not just the junkyard, it's that the junkyard is putting the ad to a small audience and nobody would ever pay someone that much money for such things.