Started By
Message
Why did CBS pay more money for second tier Big 10 games over SEC first tier games?
Posted on 8/19/22 at 1:35 pm
Posted on 8/19/22 at 1:35 pm
I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.
18
Posted on 8/19/22 at 1:45 pm to Byrdybyrd05
CBS, FOX, and NBC will all share the #1 game of week
Posted on 8/19/22 at 2:00 pm to Byrdybyrd05
quote:
I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.
(A) CBS was already paying under value for the SEC game; its next deal with either league was going to be a market correction.
(B) If CBS didn't make the deal, it probably would be stuck airing a far less valuable PAC or Big 12 game.
This post was edited on 8/19/22 at 2:01 pm
Posted on 8/19/22 at 2:06 pm to Byrdybyrd05
Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…
Posted on 8/19/22 at 2:08 pm to Byrdybyrd05
CBS inked the deal with the SEC in 2012? 2013? It was well under market. Fast forward 10 years the landscape has changed.
Posted on 8/19/22 at 2:11 pm to LowCountryBuckeye
quote:
CBS, FOX, and NBC will all share the #1 game of week
How? each gets to air a third of the game?
Posted on 8/19/22 at 2:29 pm to Oswald31
quote:
Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…
Most won't tune in.
Regrettably, for those that do bother to tune in, those TVs will be showing Big 10 football.
Posted on 8/19/22 at 2:37 pm to Oswald31
quote:
Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…
Dumb take. SEC has more viewership every year.
Posted on 8/19/22 at 2:46 pm to Byrdybyrd05
They underestimated the CFB market 2 years ago. They were about to be left out in the cold.
Also ESPN didn't see the value in the B1G to pay more. So they stepped away.
Also, people see 3 networks for B1G. But the SEC exclusivly has ABC, ESPN, ESPN 2, ESPNU, SECN.
SEC is going to surpass the B1G in payouts when they go to 9 conference games and adds a streaming partner.
Also ESPN didn't see the value in the B1G to pay more. So they stepped away.
Also, people see 3 networks for B1G. But the SEC exclusivly has ABC, ESPN, ESPN 2, ESPNU, SECN.
SEC is going to surpass the B1G in payouts when they go to 9 conference games and adds a streaming partner.
Posted on 8/19/22 at 2:48 pm to Rtowntiger
quote:
Dumb take. SEC has more viewership every year
Yes. The SEC gets bigger TV ratings.
This isn't about markets.
Posted on 8/19/22 at 3:00 pm to secuniversity
CBS overplayed their hand during negotiations 2 years ago after having the best TV deal in sports for 20 20 years.
CBS kept trying to lowball the SEC, so the SEC told them goodbye (honestly, wish they would have held out b/c that 2:30 CBS spot is huge).
Now, CBS was desparate and ended up paying more for shitty big 19 games than they would to have the pick if the litter every week with the SEC.
It was moronic and short sighted by CBS.
CBS kept trying to lowball the SEC, so the SEC told them goodbye (honestly, wish they would have held out b/c that 2:30 CBS spot is huge).
Now, CBS was desparate and ended up paying more for shitty big 19 games than they would to have the pick if the litter every week with the SEC.
It was moronic and short sighted by CBS.
Posted on 8/19/22 at 4:34 pm to Oswald31
quote:
Because the Big10 has close to 75x the population as the south
That is a myth that simply will not die on this board.
The population of the South is 125,000,000
The population of the NE is 56,000,000
The population of the MW is 68,000,000
The population of CA and the 7 people who will be tuning in is 39,000,000.
Mother F_CK does anybody bother to buy a f_cking almanac these days?
Posted on 8/19/22 at 4:46 pm to Oswald31
quote:
Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…
Yet the South has most of the biggest markets for college football viewership. How big a city is is irrelevant if those people don’t watch
Birmingham has been the biggest market for like 15 years
This post was edited on 8/19/22 at 4:48 pm
Posted on 8/19/22 at 5:34 pm to Byrdybyrd05
quote:
Why did CBS pay more money for second tier Big 10 games over SEC first tier games?
I think that is obvious. B1G tier 2 games are worth more than SEC tier 1. If it wasn't they would not have paid it.
Posted on 8/19/22 at 5:35 pm to Oswald31
quote:
Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…
But paawl….
Posted on 8/19/22 at 6:12 pm to BuckI
I can't wait to see the network melee for the rights to host Indiana vs Iowa. Or Purdue vs Michigan State.
Posted on 8/19/22 at 6:18 pm to Byrdybyrd05
Better TV markets
Posted on 8/19/22 at 6:20 pm to Byrdybyrd05
SEC royally screwed up. CBS Games are 10 times better than ESPN plus you never put all your eggs in one basket.
Poor decision by the SEC to give up CBS.
Poor decision by the SEC to give up CBS.
Posted on 8/19/22 at 11:47 pm to Byrdybyrd05
CBS lost the SEC. They had to over-pay not to lose college football entirely. The truth is we got screwed..........or we screwed ourselves with the ESPN deal.
SEC with ESPN.....$300M a year
B1G with fox, nbc, cbs.......$1.1B per year
LINK .
SEC with ESPN.....$300M a year
B1G with fox, nbc, cbs.......$1.1B per year
LINK .
Posted on 8/19/22 at 11:47 pm to Byrdybyrd05
That was the old contract which ends this tear. For the fury’s they coukd not come up with enough to buy 2nd tier SEC Games.
Page 1 of 3
Popular
Back to top
Follow SECRant for SEC Football News