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re: Why did CBS pay more money for second tier Big 10 games over SEC first tier games?

Posted on 8/19/22 at 11:48 pm to
Posted by gamecockman12
Columbia, SC
Member since Aug 2012
5994 posts
Posted on 8/19/22 at 11:48 pm to
CBS lost the SEC. They settled for the BIG. Pretty simple.
Posted by swinetime
Member since Apr 2013
4487 posts
Posted on 8/19/22 at 11:55 pm to
Because the regular season is the only time they win?
Posted by RD Dawg
Atlanta
Member since Sep 2012
27305 posts
Posted on 8/20/22 at 5:49 am to
quote:

Birmingham has been the biggest market for like 15 years


You really think it means they have the most eyeballs watching CFB?

Do you not understand it's the percentage of TV's tuned in?
This post was edited on 8/20/22 at 5:50 am
Posted by DawgsLife
Member since Jun 2013
58925 posts
Posted on 8/20/22 at 6:36 am to
quote:

I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.



From what I understand, more people watch the B1G games. Why? I have no idea. But eyeballs pay the bills. I'd like to know about total eyeballs over an entire season, though, because the SEC goes all the way through the CFP, and the B1G is rarely there.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119475 posts
Posted on 8/20/22 at 6:40 am to
Liberalism is a mental disorder
Posted by MeatPants
Member since Nov 2015
8853 posts
Posted on 8/20/22 at 7:17 am to
The problem is espn has no competition when they bid. Why would they pay a bunch of money for the sec now. Who else is going to bid against them

This whole myth like the sec is the only thing that matters or “nobody cares as much as we do about our team” is fricking nonsense

Iowa and Wisconsin fans care just as much about college football as arkansas and Tennessee. Just stop it. Hell Wisconsin got more viewership than texas for Crissakes last year
Posted by Gunny Hartman
Member since Jan 2021
422 posts
Posted on 8/20/22 at 8:46 am to
The Rust belt TV markets care mainly about the NFL, not so much college. Also, those markets are struggling to grow (or even shrinking slowly). That’s why the Big 10 has expanded way outside of their footprint. Of course, the northeast and Los Angeles are not where the growth is either. The southeast and southwest are where all the growth is happening.
This post was edited on 8/20/22 at 8:47 am
Posted by Tigahtildeath
Member since Aug 2017
559 posts
Posted on 8/20/22 at 8:53 am to
Population and spending potential. Surely you are smart enough to know that.
Posted by bayou prince
NC
Member since Oct 2019
1440 posts
Posted on 8/20/22 at 8:55 am to
quote:

Also ESPN didn't see the value in the B1G to pay more. So they stepped away.


That is not true...... ESPN offered 380M for 7 years. CBS and NBC offered 350M each for 7 years. The commissioner of the BIG10 turned down ESPN's offer.
Posted by Zgeo
Baja Oklahoma
Member since Jul 2021
1115 posts
Posted on 8/20/22 at 8:56 am to
Overpaid for big 10......tOSU is the only interesting big 10 team and their games OOC are interesting ...the rest is meh.....
Posted by bayou prince
NC
Member since Oct 2019
1440 posts
Posted on 8/20/22 at 8:58 am to
quote:


From what I understand, more people watch the B1G games. Why? I have no idea. But eyeballs pay the bills. I'd like to know about total eyeballs over an entire season, though, because the SEC goes all the way through the CFP, and the B1G is rarely there.


Have you ever heard of Ohio State??
Posted by bamameister
Right here, right now
Member since May 2016
14350 posts
Posted on 8/20/22 at 9:02 am to
quote:

SEC royally screwed up. CBS Games are 10 times better than ESPN plus you never put all your eggs in one basket.


Are we supposed to totally discount the SEC games on ABC? Fowler and Herbie are so much better than the CBS crew. The SECCG will also be on ABC. Why don't you just relax and see what the next TV contract looks like? The idiot buckeye fan over here is just stirring the pot. What a bunch of chicken littles.
Posted by twk
Wichita Falls, Texas
Member since Jul 2011
2155 posts
Posted on 8/20/22 at 9:06 am to
quote:

I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.

You've got a case of a media person mixing and matching facts.

CBS is paying more ($330 million) for Tier 2 Big Ten games than ESPN is paying for Tier 1 SEC games ($300 million). The inference drawn is that CBS wasn't willing to pay more than $300 million for the SEC deal, but that probably is false. Truth is, we don't know what CBS offered for that package in 2020. The SEC didn't have to take the highest bid, and had 2 reasons for rejecting a CBS bid (not necessarily valid reasons, but they factored in):

(1) the SEC was pissed about CBS refusing to increase what it was paying for Tier 1 rights in 2012 when the conference added A&M and Missouri, and put out the word in the wake of that decision that the conference would not be re-upping with CBS when that contract expired (Clay Travis was given this information by sources at the time).

(2) By unifying all rights with one broadcaster, the SEC will be able to set game times much further in advance; something which will please fans. The 12 and 6 day selection windows have been hard on fans, and when the deal was announced with ESPN in December 2020, the SEC said one benefit of giving ESPN everything was with regard to scheduling. It remains to be seen exactly how this will play out, but that was one point that the SEC emphasized when they put all their eggs in one basket.

Was that a smart decision? I'm skeptical, but, don't believe this spin when you hear media figures trying to suggest that CBS valued Tier 2 Big Ten games more than they did Tier 1 SEC games.
Posted by JKChesterton
Member since Dec 2012
4012 posts
Posted on 8/20/22 at 9:27 am to
quote:

hat is not true...... ESPN offered 380M for 7 years. CBS and NBC offered 350M each for 7 years. The commissioner of the BIG10 turned down ESPN's offer.


But I think under that deal, since ESPN has so many other conference partners, ESPN was going to get the 3rd tier B1G game. Fox at Noon and NBC in prime time were going to get 1 and 2 or vice versa.
Posted by RD Dawg
Atlanta
Member since Sep 2012
27305 posts
Posted on 8/20/22 at 9:29 am to
quote:

(1) the SEC was pissed about CBS refusing to increase what it was paying for Tier 1 rights in 2012 when the conference added A&M and Missouri, and put out the word in the wake of that decision that the conference would not be re-upping with CBS when that contract expired (Clay Travis was given this information by sources at the time).


Excellent point and ESPN bought themselves some goodwill by renegotiating their deal with the SEC at the time.
Posted by koreandawg
South Korea
Member since Sep 2015
9050 posts
Posted on 8/20/22 at 9:39 am to
quote:

Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…


That's BS. None of those people own a waterbed up there. Never seen one up there.

Half of my relatives own a waterbed and that includes some that live in mobile homes (double wides only). I'll call bullshite again. They ain't got that much money up there.
Posted by Hugh McElroy
Member since Sep 2013
17499 posts
Posted on 8/20/22 at 9:51 am to
Over 100,000,000 Americans live in an SEC state. There are roughly 350, 000,000 Americans.
Posted by TigerFanNKaty
texas
Member since Sep 2008
10234 posts
Posted on 8/20/22 at 10:02 am to
It’s about future potential and money. If that much money is invested sooner or later those areas will catch up with the SEC or surpass. That to me is the biggest reason the media pushed NIL. The conspiracy theorist part of me thinks those Yankees and west coast hippies got tired of us backwoods southerners kicking their asses.
Posted by GreyReb
Member since Jun 2010
3901 posts
Posted on 8/20/22 at 10:06 am to
I’m pissed Sankey only looked at dollar signs…There is a big time intangible value that having a network like CBS brings.

ABC/ESPN is the lowest of quality productions out there. They fall behind CBS, NBC, And Fox in how they produce a game.

Sankey fricked up.
This post was edited on 8/20/22 at 10:07 am
Posted by InkStainedWretch
Member since Dec 2018
1805 posts
Posted on 8/20/22 at 10:07 am to
quote:

It’s about future potential and money. If that much money is invested sooner or later those areas will catch up with the SEC or surpass. That to me is the biggest reason the media pushed NIL.


This ... this is about down the road, they're playing the long game. People who focus only on championships in the here and now are never going to understand that.

And it's absolutely a gamble.
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