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re: SEC on CBS to end soon?

Posted on 9/24/14 at 9:53 am to
Posted by SSpaniel
Germantown
Member since Feb 2013
29658 posts
Posted on 9/24/14 at 9:53 am to
quote:

CBS was a good exposure window but now there is the SEC Network.


Which is nothing more than 3 Jefferson Pilot games strung back to back. The big games are STILL on ESPN/ESPN 2 and CBS. They just moved the JP games to another network and are broadcasting more games.
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 9/24/14 at 10:11 am to
quote:

Which is nothing more than 3 Jefferson Pilot games strung back to back. The big games are STILL on ESPN/ESPN 2 and CBS.


For now, but this could change in the next ten years.

ESPN already charges over $5 per subscriber for ESPN1. If they had the SEC Tier 1 content on the SEC Network then they could charge over $2 in the footprint for it and more than they charge now outside the footprint.

At some point it is a balance of exposure vs money. I think the SEC is close to overexposure and won't be hurt that much by losing that CBS slot (unless they buy the B1G Tier 1 rights and gave them the SEC's place). With massive SEC Network distribution year 1 that will only get better, you aren't losing that many viewers going from an ESPN1/2 to the SEC Network.
Posted by cjared036
Houston, tx
Member since Dec 2009
9569 posts
Posted on 9/24/14 at 10:11 am to
yeah. the exposure is having a dedicated time slot on a dedicated channel.

keep it simple.

SEC on CBS works well for both sides mostly because CBS does not broadcast any other conferences. Everyone knows what SEC on CBS is. There is value in that.

What I would like to know is if CBS maintains the right to partner with other conferences in football for a similar relatioship. Personally I doubt that. THer is value in being the only conference broadcasted on a network and I bet that is part of their relatiosnhip right now.
Posted by madddoggydawg
Metairie
Member since Jun 2013
6567 posts
Posted on 9/24/14 at 10:13 am to
quote:

From a Yankee outsider the CBS broadcast was complete shite.
The sound and colors of that CBS broadcast are the finest in all sports. Do me a favor and actually listen to the stark difference between the sounds of that game and the muffled din of everything but the commentators in an ESPN broadcast.
Posted by goatman1419
Prairieville,LA
Member since Jan 2007
3070 posts
Posted on 9/24/14 at 10:18 am to
If your teams on CBS that means it's about to be on. Big games with big stakes. The LSU fan in me that watches at home LOVE CBS games. The LSU fan in me that had season tickets for years HATES CBS. But it's iconic and has been for years for those 2:30 CBS games . Hope they never end. Very end yes but not the games on CBS.
Posted by Jagd Tiger
The Kinder, Gentler Jagd
Member since Mar 2014
18139 posts
Posted on 9/24/14 at 10:21 am to

couple of obvious questions here and the main point is if and that's IF cbs could make more money selling the rights, they could use the money due to their bad Thurs. NFL deal.

Questions - how much do they make on advertising and how much does it cost to produce the game. Next question, how much would someone else pay for the rights.

I don't know those answers, but if Travis can come up with them he might have some real data to support his theory.


Posted by SSpaniel
Germantown
Member since Feb 2013
29658 posts
Posted on 9/24/14 at 10:28 am to
quote:

SEC on CBS works well for both sides mostly because CBS does not broadcast any other conferences. Everyone knows what SEC on CBS is. There is value in that.


Plus, the SEC on CBS intro music. Nothing better. Don't know what they play for the SEC network, but if it's the same thing they play on the SEC alternates with the screensaver thingy when they have no programming, well, that sucks.
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 9/24/14 at 11:24 am to
quote:

SEC on CBS works well for both sides mostly because CBS does not broadcast any other conferences. Everyone knows what SEC on CBS is. There is value in that.



Agreed. The SEC is obviously taking less money than the market for Tier 1 for the CBS exposure window.

But at some point they can't do that. The B1G is about to be paid huge bank for their Tier 1.

At some point, you have to take the money over the exposure. Where CBS has leverage is if they buy the B1G Tier 1 and threaten to give them what was the SEC's exposure. But I don't think they want to pay that much for college football, they seem to be trending towards the NFL.
Posted by inthemorning
Alabama
Member since Sep 2014
395 posts
Posted on 9/24/14 at 11:28 am to
I'd rather have exposure considering how valuable the SEC network is.

Reducing exposure is going to hurt the conference imo. Honestly its an investment.
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 9/24/14 at 11:40 am to
quote:

I'd rather have exposure considering how valuable the SEC network is.



But think how much more valuable the SEC Network could be with Tier 1 games on it!

That is the whole issue- that Tier 1 contract is based on the old economic model of ratings and advertising. The new model is cable company extortion. The SEC has more leverage in those "negotiations" when they are selling better games.

No one like a CBS or NBC can ever pay the SEC enough in Tier 1 money to match what could be made in network fees.

quote:

Reducing exposure is going to hurt the conference imo. Honestly its an investment.



I personally think the SEC is in danger of overexposure, which will hurt college football as a brand (and then the SEC in the long run).
This post was edited on 9/24/14 at 11:43 am
Posted by scrooster
Resident Ethicist
Member since Jul 2012
37613 posts
Posted on 9/24/14 at 11:48 am to
This has actually been, perhaps, one of the more interesting threads in the history of the SECr in terms of reasonable conversation and discourse.

Threads this good are few and far between around here.

Posted by TigerTerd
Member since Sep 2010
2659 posts
Posted on 9/24/14 at 11:51 am to
Dat CBS theme song doe..

Makes Saturday's in the fall
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 9/24/14 at 12:32 pm to
Agreed, amazing such a terrible article can lead to a good thread.

Posted by JustGetItRight
Member since Jan 2012
15712 posts
Posted on 9/24/14 at 12:38 pm to
quote:

And only then will people realize how iconic Gary and Verne have been


The story says the deal has 9 years left and Verne is 74 years old. He won't be calling games in 2023 no matter what CBS does.
Posted by Mizz-SEC
Inbred Huntin' In The SEC
Member since Jun 2013
19239 posts
Posted on 9/25/14 at 5:05 pm to
quote:

SEC on CBS works well for both sides mostly because CBS does not broadcast any other conferences. Everyone knows what SEC on CBS is. There is value in that.


When did this exclusivity start?

You could make a case the SEC's upward trajectory in popularity is directly linked to that CBS contract.
Posted by GeauxstsofLSU
Member since Jul 2014
166 posts
Posted on 9/25/14 at 5:12 pm to
Nothing better than hearing the CBS college football music start when you're in the air conditioning and getting good and drunk somewhere. Nothing worse than sweltering heat, swamp arse, and getting robbed of a night game when LSU plays at home.

CBS broadcasts are the best. Even their NFL coverage is 10x better than Fox's. By the way, what the hell is the deal with Fox still having the stupid robots dance around between commercial breaks?
Posted by Tolbert1906
Member since Aug 2009
2116 posts
Posted on 9/25/14 at 5:26 pm to
The cbs theme music for sec football games is the best theme music of all sports broadcasts. I get pumped up when i hear those horns and drums. I would mourn their loss.
Posted by woodhog14
Fayetteville, AR
Member since Jul 2011
899 posts
Posted on 9/25/14 at 6:26 pm to
My favorite "Verne Moment" was when Arkansas was playing at Florida in 2009. Arkansas hit a 75 yard TD pass with the last 40 yards of it Greg Childs out running a defender. Another defender caught up around the goal line and popped the ball out and then Childs recovered it in the end zone. It was ruled a TD on the field because the ball had crossed the plain, but they reviewed it. During the review Verne and Gary were discussing what they could be reviewing because they said it was clearly a td. Then Verne said "Maybe they are reviewing to see if the pass was incomplete." I just started laughing. Good ol' Uncle Verne.
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