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SIAP - Texas A&M via the SEC is eclipsing Texas in Major Media Markets

Posted on 5/6/15 at 12:04 pm
Posted by AggnHou
District of Columbia
Member since Oct 2013
584 posts
Posted on 5/6/15 at 12:04 pm
LINK

quote:

I've been arguing for several years now that Texas A&M's decision to join the SEC represented a seismic change in the landscape of Texas college football. In particular, A&M recognized something important -- in today's college football universe, who you ally yourself with in a conference is as important as your program's history. You're only as good as the teams you play against.

I've been arguing for several years now that Texas A&M's decision to join the SEC represented a seismic change in the landscape of Texas college football. In particular, A&M recognized something important -- in today's college football universe, who you ally yourself with in a conference is as important as your program's history. You're only as good as the teams you play against.

Well, less than four years after the Aggies announced they were joining the SEC, it's clear Texas administrators and fans were wrong. A recent fan survey, published in Nielsen's The Year in Sports Media Report: 2014, provided strong evidence that A&M's decision to brand itself alongside the SEC is paying off in a big way. A&M's brand has never been stronger, and the Aggies -- in conjunction with the SEC -- are rolling up huge amounts of Lone Star fan support.

According to Nielsen, in the past five years Texas A&M's fan base has increased by 26 percent in Houston, while Texas's fan base has dropped 30 percent. Texas A&M fans now make up 24 percent of Houston while Texas fans represent 18 percent. A small sliver of east Texas? That's a major metropolitan area that has turned maroon. And it's not just Houston either. According to the same Nielsen study, a similar trend has also played itself out in Dallas-Fort Worth, where the Texas A&M fan base has grown by 24 percent while the Texas fan base has dropped by 31 percent.


100 year decision
Posted by Gradual_Stroke
Bee Cave, TX
Member since Oct 2012
20917 posts
Posted on 5/6/15 at 12:04 pm to
So it begins
Posted by BallstotheWesleyWall
Swagosphere
Member since Jan 2014
9364 posts
Posted on 5/6/15 at 12:05 pm to
If only there was a board where all things that only A&M fans care about, could be posted…if only.
Posted by WeBeezYoSuperBowl
Trap house
Member since May 2015
988 posts
Posted on 5/6/15 at 12:05 pm to
Lil bro post of the year.
Posted by Restomod
Member since Mar 2012
13493 posts
Posted on 5/6/15 at 12:05 pm to
Moral Victory U!
Posted by Choctaw
Pumpin' Sunshine
Member since Jul 2007
77774 posts
Posted on 5/6/15 at 12:06 pm to
wrong board, dicksnot
Posted by Team Vote
DFW
Member since Aug 2014
7730 posts
Posted on 5/6/15 at 12:07 pm to
I thought there was no such thing as bandwagon Aggies?
Posted by Dawgsontop34
Member since Jun 2014
42474 posts
Posted on 5/6/15 at 12:08 pm to
76-37-5
Posted by AggnHou
District of Columbia
Member since Oct 2013
584 posts
Posted on 5/6/15 at 12:08 pm to
Well I felt it was appropriate in particular since it's discussing how the SEC has benefited the program.
Posted by JuiceTerry
Roond the Scheme
Member since Apr 2013
40868 posts
Posted on 5/6/15 at 12:10 pm to
Congrats for Clay Travis jumping on your bandwagon.
Posted by Numberwang
Bike City, USA
Member since Feb 2012
13163 posts
Posted on 5/6/15 at 12:10 pm to
Very interesting.
Posted by Hugh McElroy
Member since Sep 2013
17337 posts
Posted on 5/6/15 at 12:12 pm to
The wrong board Nazis are very selective as to when they complain. There's a thread about Mullins, a thread about bats at Kyle Field, a thread about Freeze, a thread about UGA football post 1982, and many others. Best to ignore them.


Edit: They actually deleted the thread about Murray tweeting that he is not going to opt for MLB. Amazing. The LSU flavor of this board really sucks rocks sometimes.
This post was edited on 5/6/15 at 12:15 pm
Posted by nebraskafaninwi
Member since Mar 2013
2655 posts
Posted on 5/6/15 at 12:12 pm to
So a few hundred homes have watched A&M more then Texas the past couple of years. Earth shattering news.

Now post the numbers in Dallas and other large cities in Texas.

LSU has a good number of alumni that live in Houston so you know they are watching other SEC games as well.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134026 posts
Posted on 5/6/15 at 12:13 pm to
quote:


The wrong board Nazis are very selective as to when they complain.


Not to mention the Kyler thread that just got locked
Posted by Person of interest
The Hill
Member since Jan 2014
1786 posts
Posted on 5/6/15 at 12:13 pm to
So Texas has the worst three years in forever atm has a heisman winner and it's surprising the brands are going in different directions??

Time will tell ags.
Posted by betweenthebara
nowhere
Member since May 2013
6183 posts
Posted on 5/6/15 at 12:14 pm to
Have an upvote.
Posted by WildTchoupitoulas
Member since Jan 2010
44071 posts
Posted on 5/6/15 at 12:15 pm to
You post a bunch of bullshite, and then this little piece of actual data:
quote:

in the past five years Texas A&M's fan base has increased by 26 percent in Houston, while Texas's fan base has dropped 30 percent. Texas A&M fans now make up 24 percent of Houston while Texas fans represent 18 percent.

Setting aside for the moment that your title says "MarketS", and yet you only list one market, the glaring omission is who the other 58% of college football fans in Houston are...




Posted by Hugh McElroy
Member since Sep 2013
17337 posts
Posted on 5/6/15 at 12:16 pm to
quote:

quote:

The wrong board Nazis are very selective as to when they complain.


Not to mention the Kyler thread that just got locked


They didn't just lock it - they deleted it, apparently. That's just crazy.

Posted by Old Hellen Yeller
New Orleans
Member since Jan 2014
9415 posts
Posted on 5/6/15 at 12:16 pm to
quote:


I thought there was no such thing as bandwagon Aggies?



A&M probably has more sidewalks than any SEC school not named Alabama. Aggies will deny it till their last breath though.
Posted by Choctaw
Pumpin' Sunshine
Member since Jul 2007
77774 posts
Posted on 5/6/15 at 12:16 pm to
quote:

The LSU flavor of this board really sucks rocks sometimes.



feel free to head back over to TexAgs
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