What could the athletic department do better?

First off, I want to make it clear that Bjork and Co. are doing a good job and the athletic department has made tremendous strides in the past 4 years. But I disagree that we have the "best marketing team in the country." It's gotten much better in the past half decade, but it definitely could be improved..

-Our social media efforts are lacking: Sure we put out good videos, but we probably have one of the worst Facebook and Twitter accounts in the SEC. It lacks consistency and sometimes appears like they wing it. There needs to me a better strategy in these areas to continually engage fans.
-Branding inconsistencies: The Ole Miss script is really our only true logo. We don't use the battle M anymore yet it's still seen on gear. Even the diagonal Ole Miss script inside the M is being used on merchandise. And why don't we have an official Rebels word mark?
-Marketing specific players: The Season does a decent job at this, but I still know very little about the players themselves and so does the rest of the country. We could do a better job of selling our student-athletes to the rest of the country
-Graphic design work is boring: It's gotten better since MTjr took over but the graphic design on posters and other areas just seems bland. I want our brand to look cutting edge and sleek, and it seems like we are getting passed by by other schools in the conference in this area.
-Banners & signage at our venues: You could go to a basketball or football game this season, walk around the venue, and visually see very little that sells the story of Ole Miss Athletics. Both sports could use signage and other banners to sell what Ole Miss is, who played here, show big moments, and continually tell the story of our successes. I see other schools, even Mississippi State, do this well and I'd like to see us step our game up. Swayze Field recently had these installed and it transformed the concourse area.

What are your suggestions?