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A&M moving up CLC licensing rankings

Posted on 2/25/15 at 11:40 am
Posted by Mirthomatic
Member since Feb 2013
4113 posts
Posted on 2/25/15 at 11:40 am
JFF and the SEC have been good to us.

LINK

quote:

ATLANTA, Ga. – The Collegiate Licensing Company is pleased to announce its top-selling institutions and manufacturers for the second quarter of the 2014-15 fiscal year. These rankings represent royalties reported July 1, 2014 through December 31, 2014 on all collegiate merchandise sold.


Here's the top 25, w/ SEC schools bolded:

1. Alabama
2. Texas
3. Notre Dame
4. Michigan
5. Georgia
6. Texas A&M
7. LSU
8. Florida

9.  Nebraska
10. Tennessee
11. Auburn

12. Florida State
13. North Carolina
14. South Carolina
15. Oklahoma
16. Arkansas
17. Wisconsin
18. Penn State
19. Missouri
20. Texas Tech
21. West Virginia
22. Clemson
23. Kansas
24. Oklahoma State
25. Arizona State
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 2/25/15 at 11:56 am to
Heck yeah, top ten!

I expect to be top ten in revenue overall this year and going forward.
Posted by ShaneTheLegLechler
Member since Dec 2011
60119 posts
Posted on 2/25/15 at 12:08 pm to
Thanks for this
Posted by tmc94
Member since Sep 2012
11559 posts
Posted on 2/25/15 at 1:36 pm to
quote:

I expect to be top ten in revenue overall this year and going forward
We've played around with the accounting the last few years so it can be hard to tell



10th place was around 110MM this year. We'll see a nice bump due to amortizing the Kyle donations, SECN, and the extra seats at Kyle, but if I had to guess, we'll only end up in the 110-115 range which is going to put us right on the edge of top 10.

We're probably a few years out still from regularly being top 10, though a deep NCAA run or a playoff berth in football could accelerate that in Manziel like fashion.
Posted by EKG
Houston, TX
Member since Jun 2010
43986 posts
Posted on 2/25/15 at 1:53 pm to
Raising my glass to guys like Jason Cook and his team.
The university made marketing and PR a priority.
We're seeing the results of their hard work.
Posted by Southtxag
San Mexico
Member since Dec 2012
369 posts
Posted on 2/25/15 at 2:48 pm to
Ohio state not on there is surprising to me...
Posted by tmc94
Member since Sep 2012
11559 posts
Posted on 2/25/15 at 2:50 pm to
All schools don't use CLC. Oregon is another that isn't on the list. They just use a different service
Posted by Southtxag
San Mexico
Member since Dec 2012
369 posts
Posted on 2/25/15 at 3:11 pm to
Makes sense, figured it would be something like that. Thanks for the info
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134026 posts
Posted on 2/25/15 at 4:58 pm to
quote:

Raising my glass to guys like Jason Cook and his team.
The university made marketing and PR a priority.


As am I

This is simply wonderful news. Very near and dear to my heart as a marketing guy.

Kudos to JC and the gang!
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 2/25/15 at 7:42 pm to
tmc94 that is excellent info. Honestly I was thinking we would get there just on attendance so I was wrong, thank you. Once again you have the best analysis, which is why I look forward to you maybe being on the podcast.

Honestly I hope we are never top 5 in revenue. That is the sips game IMHO. To get there we would need to sell out the students and give them fewer spots like almost every other program, and I think that is a bad longterm move. Once people get used to a good seat, they have a drive to get back to that eventually. That is how you fight declining student football attendance as the nation trend longterm. Let them win on the wrong metric.

Off the soapbox now, thanks again lol....
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