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Message
Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 7:44 am
Posted on 4/24/24 at 7:44 am
LINK.
quote:
Any lingering hope that Gayle Benson would revive big time brewing in New Orleans appears lost, now that the Faubourg Brewing Company has moved to disassemble its brewhouse and taproom in New Orleans East and auction off all the equipment.
The public yard sale, scheduled for June, marks a dispiriting end to a journey that started seven years ago, when late Saints owner Tom Benson bought a majority stake in Dixie Brewing Company, the last surviving brand from the city's golden age of brewing early in the last century.
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East, fulfilling a pledge to invest where the city needed it most. She dropped the Dixie name later that year because of its association with the Antebellum South.
Now, the contents of the failed operation are expected to fetch little more than $2 million.
A timed auction will take place in the first week of June when 280 individual items, including a 100 barrel, five-vessel brewing system and high-speed canning and bottling line will be sold online to the highest bidder.
30
Posted on 4/24/24 at 7:45 am to WPBTiger
Probably has to do more with the fact that the beer was ditchwater than it being woke.
Posted on 4/24/24 at 7:46 am to WPBTiger
quote:
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East,
Ooooof. Talk about bad timing. That really sucks.
Posted on 4/24/24 at 7:47 am to WPBTiger
Is this a covid death?
Posted on 4/24/24 at 7:47 am to WPBTiger
Saints woke. LSU woke. Where does it end?
Posted on 4/24/24 at 7:47 am to WPBTiger
This has much more to do with the fact that the brewery was terribly run. When they “merged” with On The Water the goal was to always shut down the brewery.
Posted on 4/24/24 at 7:50 am to WPBTiger
Gayle runs everything the same way, unfortunately for Saints & Pelicans fans.
The Saints & Pels are too big to fail financially, but they’ll make up for it in the record column and on the scoreboard.
The Saints & Pels are too big to fail financially, but they’ll make up for it in the record column and on the scoreboard.
Posted on 4/24/24 at 7:53 am to WPBTiger
quote:
Gayle Benson
Im not supporting anything she is involved in untl she fires Dennis Allen and gets rid of Derek Carr.
Posted on 4/24/24 at 7:55 am to WPBTiger
Posted on 4/24/24 at 7:57 am to TheFonz
quote:
Probably has to do more with the fact that the beer was ditchwater than it being woke.
This. The beer was piss when it was named Dixie, which is why it needed a revival in the first place. They should have focused on making it good beer.
Posted on 4/24/24 at 7:57 am to TheFonz
quote:
Probably has to do more with the fact that the beer was ditchwater than it being woke.
Ehh, they were sort of poised to be our regional version of Rainier, Lone Star, Narragansett, etc. Beers that people buy for nostalgia sake more than because they love the beer. Keep the old name and labels, and make something simply passable as far as drinking, and profit accordingly. You would never be huge nationwide, but you have a ready-made niche that could continue basically forever.
Oh well.
Posted on 4/24/24 at 7:58 am to WPBTiger
quote:
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East, fulfilling a pledge to invest where the city needed it most.
It's almost like there's a reason there's not a ton of investment in the hood in most cities, and it isn't racism.
Posted on 4/24/24 at 8:03 am to Chucktown_Badger
quote:
It's almost like there's a reason there's not a ton of investment in the hood in most cities, and it isn't racism.
I bought it draft maybe 3 times on old name recognition alone. It wasn’t very good. They changed the name because of BS and that gave me a reason to stay away.
Sad to see it go, but Dixie wasn’t good either. I’d be more likely to drink Coors than Dixie.
Posted on 4/24/24 at 8:06 am to Junky
It used to be my favorite crawfish boil drinking beer. Now that honor belongs with PBR.
RIP Dixie
RIP Dixie
Posted on 4/24/24 at 8:07 am to WPBTiger
Part of this is due to craft beer passing its peak and corporate beer successfully neutering much of the industry.
While not at the same investment level others are soon to follow. NOLA Brewery has shrunk its footprint and is empty more nights than full. If Port Orleans cannot keep up with private events they are heading the same way.
All three share one thing in common. They built a nice space and had decent food and forgot about making good beer.
Urban South just closed its Houston taproom and is also lowering its once innovative brew standards.
As to Dixie specifically, it is not shocking how unsuccessful Gayle has been in business since Tom passed. Before she "accidentally" met Tom at his wife's funeral she was sued dozens of times and once arrested for fraud in connection with her interior design business.
While not at the same investment level others are soon to follow. NOLA Brewery has shrunk its footprint and is empty more nights than full. If Port Orleans cannot keep up with private events they are heading the same way.
All three share one thing in common. They built a nice space and had decent food and forgot about making good beer.
Urban South just closed its Houston taproom and is also lowering its once innovative brew standards.
As to Dixie specifically, it is not shocking how unsuccessful Gayle has been in business since Tom passed. Before she "accidentally" met Tom at his wife's funeral she was sued dozens of times and once arrested for fraud in connection with her interior design business.
This post was edited on 4/24/24 at 8:09 am
Posted on 4/24/24 at 8:10 am to ReedRothchild
quote:
Ooooof. Talk about bad timing. That really sucks.
Opened a very expensive tap room right before Covid. That put the operation deep in the hole from the get go. There wasn’t any possible way they could have sold enough crappy beer, Dixie or otherwise, to get above water.
Who knows if they could have made it making high quality beer. The fact is, they didn’t try the “quality approach,” and the initial deficit bled them dry.
It wasn’t “wokeness.”
Posted on 4/24/24 at 8:11 am to Cell of Awareness
quote:
Part of this is due to craft beer passing its peak and corporate beer successfully neutering much of the industry.
I don't know about that. Gnarly Barley in Hammond seems to be thriving. They are busy all the time and continue to have great events and such. It's nice being able to go there and catch a game and get some good beer on tap. Of course they have the food place right there too. Dine Gnar is awesome.
Posted on 4/24/24 at 8:11 am to WPBTiger
The only thing going for that beer was it’s name.
Posted on 4/24/24 at 8:12 am to Cell of Awareness
it’s about the beer, then the facility.
The facility she built is first class, really nice and a great place to hang. Daze between fest is a good time
The beer didn’t hold up it’s end of the deal
The facility she built is first class, really nice and a great place to hang. Daze between fest is a good time
The beer didn’t hold up it’s end of the deal
Posted on 4/24/24 at 8:14 am to Cell of Awareness
quote:
All three share one thing in common. They built a nice space and had decent food and forgot about making good beer.
Nola was actually doing good beer at the point they decided to go all in a their taproom that didn’t really take off at all.
The smaller places that just focus on their beer offerings seem to be hanging on okay. I like Parleaux and Brieux Carre.
Again, it seems to all about finding your niche and catering to it, versus thinking you can ever be everything to everyone.
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