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re: Congrats on the big payday, Aggies!
Posted on 1/20/14 at 12:15 pm to EKG
Posted on 1/20/14 at 12:15 pm to EKG
Wtf. 5k? Jesus. That's basically pointless. Sure, the seahawk organization might be aware they stole it, but the fans don't know or care. I thought at least a&m was getting a lot of money for getting fricked over. Ags are definitely getting fricked on this.
2
Posted on 1/20/14 at 12:24 pm to betweenthebara
It's not pointless at all. We didn't protect the trademark. If we fought them, we might have lost it altogether. By settling, it sets precedent that we own it and to use it you must license it through us. This limits any other use without our permission and would make another legal case a slam dunk.
Also, it's sort of odd, but the more it's talked about, the more it allows us to interject ourselves into a conversation which we wouldn't normally be part of. We hammered twitter yesterday on it and raised awareness of the Texas A&M brand. It's marketing 101. I doubt someone like Jason Cook would ever say so publicly, but it's a marketing bonanza for us.
Also, it's sort of odd, but the more it's talked about, the more it allows us to interject ourselves into a conversation which we wouldn't normally be part of. We hammered twitter yesterday on it and raised awareness of the Texas A&M brand. It's marketing 101. I doubt someone like Jason Cook would ever say so publicly, but it's a marketing bonanza for us.
Posted on 1/24/14 at 9:07 am to betweenthebara
The key is really controlling the trademark. Without it we couldn't control what Seattle does with it and we can't stop everyone else from using it.
BTW, now since it is established that we own it and Seattle pays us for it then it would also allow us to theoretically raise our fee, change what we allow them to do with it, or even not renew it entirely. We control it. Now in reality it would be dangerous to cut them off completely and risk reopening the lawsuit but we are in the more powerful position since they have now recognized that WE own the trademark. Trying to cut it off for them also makes us look petty unless they give us cause (and going to the Super Bowl isn't cause). They apparently do a great job of helping us police abusers of the trademark as well.
Most of all though, it doesn't really hurt us at all. Most informed folks know it is our trademark. Are there a few folks in the Pacific NW that think it is purely a Seattle thing? I'm sure, but who cares? My guess is that if they learn about our relationship with it they are more likely to think positively toward A&M. You also can't worry about the inevitable rivals that try to spin it as a negative. They would spin it as a negative under any circumstance. The net result is more exposure for A&M and it is almost all positive.
BTW, now since it is established that we own it and Seattle pays us for it then it would also allow us to theoretically raise our fee, change what we allow them to do with it, or even not renew it entirely. We control it. Now in reality it would be dangerous to cut them off completely and risk reopening the lawsuit but we are in the more powerful position since they have now recognized that WE own the trademark. Trying to cut it off for them also makes us look petty unless they give us cause (and going to the Super Bowl isn't cause). They apparently do a great job of helping us police abusers of the trademark as well.
Most of all though, it doesn't really hurt us at all. Most informed folks know it is our trademark. Are there a few folks in the Pacific NW that think it is purely a Seattle thing? I'm sure, but who cares? My guess is that if they learn about our relationship with it they are more likely to think positively toward A&M. You also can't worry about the inevitable rivals that try to spin it as a negative. They would spin it as a negative under any circumstance. The net result is more exposure for A&M and it is almost all positive.
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