Paul Finebaum Calls Out Sports Media For Their Response To Brian Kelly's NIL Comments

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Finebaum discussed the coverage of Kelly’s words during an appearance on ‘McElroy and Cubelic In The Morning’ on Monday. He blamed sports media for being so quick to having takes on it without truly understanding the response’s context. That has since led to ideas of Kelly that are as false as they are difficult to take back.

“What happened last week was a major indictment of the sport’s media today and why, in many ways, it is not to be believed,” said Finebaum. “I say that coming from a position where I’m often criticized, as you guys are, for how we handle certain stories. It was media malpractice. It was absolutely disgraceful – the way so many people took that and ran with it without having any idea of what Brian Kelly said.”

“By the way, you don’t have to listen to 20 minutes. All you need to do is listen to two minutes of his specific answer to Jacques Doucet’s question,” Finebaum said. “It made perfect sense but, by the time we get a chance to listen to it nowadays in the media, guys, everybody has already disseminated their hot takes and their kill shots. It’s very hard to put the genie back in the bottle.”

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