quote:
The Collegiate Licensing Company was founded in 1981 by Bill Battle after he signed legendary coach Paul "Bear" Bryant to a licensing agreement. In the process of developing a licensing program for Coach Bryant, Battle discovered that The University of Alabama did not have a licensing program. Alabama soon signed on as CLC’s first university client. Eight other schools quickly followed, and an industry was born.

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Posted by Cheese Grits

Wherever I lay my hat is my home

Member since Apr 2012

54662 posts

Posted on 11/24/14 at 3:46 pm to Hugh McElroy

UK signed a new deal with a CLC competitor but is probably around #5 on the list based on previous reporting years.

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Posted by Spindicus Lofrus

Member since Oct 2014

814 posts

Posted on 11/24/14 at 3:46 pm to TbirdSpur2010

quote:
Top 5

Without a doubt, this is one of the biggest days in aggie sports history. Congratulations!

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Posted by Serraneaux

South of 30a

Member since Mar 2014

19646 posts

Posted on 11/24/14 at 3:52 pm to Spindicus Lofrus

LOl at Ole Miss

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Posted by Cheese Grits

Wherever I lay my hat is my home

Member since Apr 2012

54662 posts

Posted on 11/24/14 at 4:01 pm to HarryBalzack

The Collegiate Licensing Company was founded in 1981 by Bill Battle (Alabama)

Host Communications was founded in 1972 by Jim Host (Kentucky)

IMG - based in NYC - bought both and formed IMG College from the merger

CLC (merchandise deals) and Host (media deals) were early market leaders and as both were based in the SEC were of early benefit to the SEC. Interesting that both have now moved to JMI Sports.

Website shows 4 SEC schools are now clients
Alabama
Auburn
Kentucky
Mississippi State

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Posted by GregAl