Mizzou v. Arky Rivalry??? Corporate naming doesn't make it so. Thoughts?

This "rivalry" thing is totally contrived. Both states are basically like 1st cousins and just kinda get along with each other. It's like when you are at a family reunion in lets say.. Branson, and that cousin (Mizzou) that went to college but dropped out 1 semester short of graduating who is a now paralegal in a smallish city but his parents told the rest of the family he is the best defense attorney in "the city" that hasn't been to a reunion in 10 years comes this year in his 9 year old Porsche he just bought to in time to drive to the reunion dressed in his best JC Penney suit (no tie of course) holding a Sam Adams beer with a big haired, breast job girlfriend on his arm and thinks the rest of the family are complete hicks and thinks "why am I here". (Arkansas) That cousin at the reunion that nobody in the family really ever expected much out of growing up because "he can't help the way he was raised". He pulls up in his lifted 2000 Dodge Ram 4x4 1 ton dually diesel with the dual 6" chrome exhaust pipes sticking up through the bed, blowin' black smoke with his 3 foot wide Razorback decal on the back window and stars 'n bars front license plate. Climbs out holding his Busch beer, Skoal in lip with his Molly Hatchet t-shirt and jorts, confederate durag and cowboy boots on. His woman is au' naturale with BIG hair, skin tight middrif t-shirt (no bra) and daisy dukes. The cousins see each other at a distance, walk up to each other and stare at each other for a moment, suddenly Mizzou realizes who he really is and they hug, put their arm around the other and run over to the beer cooler and get drunk and talk about crazy shite they did growing up. Mizzou and Arky are more family than rivals. Blood is thicker than water and you can't just make up a rivalry out of thin air. Corporate money or not.

BTW: For those that think this is too long. Hold your thoughts. Don't give a shite.