re: Why is CBS putting a 21.5-point game in their 2:30 window

quote:

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The country has had Bama fatigue for a while.

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Date/time Game Net Rtg. +/- Vwrs. +/-
10/17, 8:00p UGA-ALA CBS 5.3 -2%* 9.61M +3%*
10/17, 2:30p LOU-ND NBC 1.8 -5%^ 3.12M -1%^
10/17, Noon AUB-SC ESPN 1.5 -25% 2.57M -21%
10/17, 4:00p T A&M-MISS ST ESPN 1.5 +50% 2.43M +55%
10/17, Noon CLEM-GT ABC 1.4 flat 2.25M +5%
10/17, 7:30p UNC-FSU ABC 1.4 -41% 2.20M -41%
10/17, 3:30p UCF-MEM ABC 1.1 -31% 1.90M -25%
10/17, Noon KU-WVU FOX 0.9 -80% 1.46M -80%
10/16, 9:30p BYU-HOU ESPN 0.9 -36% 1.16M -33%
10/16, 6:00p SMU-TUL ESPN 0.49 — 832K —
10/14, 7:30p C CAR-LOU ESPN 0.46 +31% 721K +33%
10/15, 7:30p GA ST-ARK ST ESPN 0.43 -2% 698K -2%
10/17, Noon NAVY-ECU ESPN2 n.a. — 261K +13%
10/17, 4:00p UMASS-GA SO ESPN2 n.a. — 130K —
* Compared to last year’s primetime game on CBS, Notre Dame-Georgia on 9/21/19.
^ Compared to NBC Sports’ fourth Notre Dame game last year, a primetime matchup against USC (also in week seven)

Week 6

Date/time Game Net Rtg. +/- Vwrs. +/-
10/10, 3:30p TEN-UGA CBS 3.1 -21% 5.77M -11%
10/10, 7:30p ALA-MISS ESPN 2.65 +25% 4.89M +25%
10/10, Noon TEX-OU FOX 2.8 -13% 4.81M -4%
10/10, 7:30p MIA-CLEM ABC 2.6 -33% 4.61M -31%
10/10, Noon UF-T A&M ESPN 1.8 +100% 3.10M +107%
10/10, 7:30p FSU-ND NBC 1.6 +100% 2.92M +128%
10/10, 4:00p K ST-TCU FOX 1.3 -7% 2.36M +7%
10/10, 4:00p ARK-AUB ESPN 1.2 +118% 2.12M +137%
10/10, Noon VT-UNC ABC 1.0 -49% 1.66M -44%
10/10, 3:30p TTU-IA ST ABC 0.9 -53% 1.38M -56%
10/9, 7:00p LOU-GT ESPN 0.6 -29% 1.02M -29%
10/8, 7:30p TUL-HOU ESPN 0.25 +4% 418K +12%
10/10, 3:30p UTSA-BYU ESPN2 0.17 -32% 317K -24%
10/10, Noon ULM-LIB ESPN2 n.a. n.a. 133K -67%
10/10, 7:30p UTEP-LA TECH ESPN2 n.a. n.a. 129K n.a.
Week 5

Date/time Game Net Rtg. +/- Vwrs. +/-
10/3, 3:30p T A&M-ALA CBS 2.75 +27% 4.76M +33%
10/3, 7:30p AUB-UGA ESPN 2.2 +83% 4.22M +112%
10/3, 7:30p OKLA-IA ST ABC 2.1 -40% 3.71M -40%
10/3, Noon TCU-TEXAS FOX 1.6 -16% 2.70M -4%
10/3, Noon SC-UF ESPN 1.5 -6% 2.52M -2%
10/3, 3:30p UNC-BC ABC 1.2 -57% 1.98M -55%
10/3, Noon BYLR-WVU ABC 1.1 -45% 1.79M -41%
10/3, 3:30p OK ST-KU ESPN 0.6 -25% 905K -27%
10/3, 3:30p TTU-K ST FS1 0.33 — 557K —
10/2, 7:30p LA TECH-BYU ESPN2 0.32 — 505K —
10/3, 7:30p TULSA-UCF ESPN2 0.24 +20% 435K +35%
10/3, 3:30p MEM-SMU ESPN2 0.19 -37% 315K -32%
10/3, Noon AK ST-CSTL CAR ESPN2 n.a. — 133K -75%