re: Paul Finebaum interviews Ole Miss AD Ross Bjork (Link)

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He's on a bit of a PR tour. Before Freeze was fired, Bjork wasn't really the voice of the athletic program. Now he is and he's been on any radio show who will take him this past couple weeks. Finebaum as you said is a bit like going on Jerry, but its a huge platform.

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Why the PR tour now though? Did Bjork choose to take over as the voice of the program in the wake of Freeze's resignation and now feels the need to whore himself out to every show that will give him air time?

I just don't see what benefit OM gains from Bjork taking off on a PR tour when he should probably be rehearsing for that COI appearance in a month.