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No More Army All-American Game
Posted on 1/19/17 at 4:07 pm
Posted on 1/19/17 at 4:07 pm
US Army to End Sponsorship of High School All-American Game
quote:
The U.S. Army will cease its sponsorship of the high school All-American game that bears its name after the 2018 event, John Ourand of SportsBusiness Journal reported Wednesday.
Mark Davis, deputy assistant secretary of the Army for marketing, released a statement on the decision, per the Army Times' Meghann Myers:
The decision was difficult, but necessary to guarantee we remain the best stewards of the resources we are provided to ensure that America continues to value, support and consider joining the Army team.
The Army continuously assesses the effectiveness of its marketing programs, and will continue to fund those that are high performers, cost effective, connect America with their Army and directly support Army recruiting.
The U.S. Army All-American Bowl annually showcases some of the best high school football players in the country.
A number of All-American Bowl alumni have gone on to star in the college and pro ranks. According to the Army's official website, the event has produced nine Rookie of the Year award winners, 77 first-round picks and 143 first-team collegiate All-Americans.
Posted on 1/19/17 at 4:17 pm to TideSaint
Insert Navy, Air Force, or Nike.
Posted on 1/19/17 at 5:30 pm to TideSaint
They will simply find another sponsor and possibly switch locations probably head to the west coast with under armour on the east coast
Posted on 1/19/17 at 5:55 pm to TideSaint
Now the Nike All American Bowl
Posted on 1/19/17 at 9:05 pm to TideSaint
Nike will jump all over this.
Posted on 1/20/17 at 7:45 am to TideSaint
It is a waste of resources and has been for some time.
USAREC would be extremely hard pressed to show the impact in terms of number of contracts resulting from the game vs. dollars spent.
USAREC would be extremely hard pressed to show the impact in terms of number of contracts resulting from the game vs. dollars spent.
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