re: Uber Athens ? . . . .

I think you misunderstand the level to which uber is doing and and likely profiting from it. Uber has put out reports on how many of its users are having one night stands. That takes a lot of invasive action. They're looking at what your address is. They're looking at where you go. They're looking at when you go. And what time you return. Ain't no taxi company doing that.