re: Is Coker the biggest bust that never started?

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To be honest I thought the OP said "the" Heisman favorite, not "a" Heisman favorite. Even with that qualification, it's a bit of a stretch to say he was considered a Heisman favorite last year. So he was number 10 of 10 on this guy's list (that's is borderline dark horse territory for this one guy's list, not exactly a favorite). I just googled and the first 5 results for preseason Heisman lists for 2014 didn't mention Coker and some went as deep as 15 names. I still say that is exaggeration at best and complete revisionist history at worst to say Coker was considered a Heisman favorite preseason last year.

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Agree. There was a lot of tounge-n-cheek rhetoric about Cokesiah 4 Hiesman that the OP is probably getting confused with some pre-season top 10 lists. And to be fair, Coker was only getting Heisman love because Alabama was expected to be a great team and when that happens the QB will be on display enough to generate that sort of talk.