re: Spanish language radio?

Houston, Puro Pinche San Antonio, McAllen, Brownsville, Harlingen & El Paso in Texas and Reynosa, Matamoros, Valle Hermoso & Ciudad Juarez in Mexico all now have native coverage of A&M football in Spanish. If you ask me, that's huge. The U.S. Hispanic population is constantly assimilating to the American way of life; sports included. Its an untapped market that is going to continue to grow both in population and spending power. Ignoring and leaving that population for TCU and Texas to take all for themselves would be dumb of us.

Then you also have Mexico which is building a strong appetite for American sports such as American Football and Baseball. In towns such as Nuevo Laredo, Monterrey and Tijuana, one can argue that soccer is no longer the most popular sport. Overall, nice move by the administration to also include radio stations with adequate coverage on both sides of the border.

If you don't like, vete a la verga culero. It will always be a brave new world and you either adapt or die.