re: Educate a Millenial: Why did so many fans wear white back in the day?

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Stupid and irrelevant question but I've always wondered this. Watching the 1980 SC-UGA game now and so many people are wearing white and this seems to be true for almost all fan bases when classic games are on? Why is that? Was it just the fad of the day? Was school merchandise not as readily available reason?

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Because it was cool ... and in temperature cool. Stadiums were still hot back then and more people had common sense. White was cooler in the day games than were darker colors.

Also, white t-shirts were more common, with screen printing.