re: Hypothetical: You're the AD, you have to allocate $100M on new projects Today

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Right, but I'm talking the school buys the land, and dictates what could be built there. Then they lease out the property to business looking to move into the area. I wouldn't imagine the school would have too much issue with the zoning as they still hold quite a bit of influence with the city. It would then be in their best interest to make sure that any business going into the are would adhere to whatever entertainment plan they set. They would actually then be investing the new found money into property and building it up in addition to making the area around the stadium more visitor friendly.

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Gotcha. So you're proposing that the university essentially becomes a landlord, and leases space for the development of a public/private partnership in the creation of an entertainment district.

I would like the finished product - if it worked. But after the relative failure that was the Innovista, I doubt that that the university would want to get into another partnership. Of course, this is all hypothetical were we to allocate $100M. So yeah, in this scenario, I'm on board.