re: Better basketball job Mizzou or Tennessee?

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I'm sure it is at Kentucky, Arkansas, Missouri, Tennessee in our league.

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I get what you're saying. Tickets and concessions are important, and they are. I wasn't trying to dismiss their importance. I'm just saying they pale in comparison to football. The vast majority of revenue comes from football, there is no debating that. TV contracts, sponsorships, etc.

Basketball has the fan support to make it a profit center, for sure. I'm just saying that it doesn't necessarily need to make money when you're in a football conference. Run the thing at a deficit, pay the coach plenty to get the guys in that people will watch and home game revenue will go up and subsidize the program and take the burden off football revenue.

All I'm saying is that from a guy with a marketing background, keeping Mizzou (or whatever school) relevant for the entire season and basically doubling the number of days your school is in the news is more important for sales and brand recognition.

That's it.

I don't care if basketball makes money, because even if it does, it pales in comparison to football. The additional revenues from licensing and the like will bring additional money in to support non revenue sports.

ETA: I'm drunk and I'm the only one here.

Hopefully someday a school will see this in the future and offer me a job as an associate AD because I'm so fricking groundbreaking.