re: Better basketball job Mizzou or Tennessee?

Duke is unique, if Coach K was shite you would think of Duke like you think of Northwestern. Duke is Duke because of Coach K. He's got that in his belt. Duke's only marketing ability is through basketball, so he's worth it.

So someone like Mizzou, who doesn't spend a lot on much, the loss of basketball visibility hurts. The potential of real basketball visibility to the Mizzou brand is huge. Getting the right guy in that can get Mizzou basketball on SportsCenter every night during basketball season and on a lot of night during offseason would be huge.

Hell, it's marketing. Get the guy in, chalk the salary up to a marketing expense and you're in like Flynn.

I'm not saying it would happen, I'm just saying that if I had the opportunity to run a product at my company in a small deficit to potentially reap huge rewards for the future, I'd do it.

I don't need basketball to run a profit if I'm the Mizzou AD, I just need them to keep Mizzou in the news for a few months and build the brand. A Good basketball team is the most expensive and probably best return on investment you can get in college sports outside of football.

Like I said, I'm not an AD. I just think that's the way I'd look at it as an AD. Basketball is marketing for the brand.