re: Can we go ahead and swap Kentucky for Louisville?

Louisville would have made a much better addition than Mizzou.

Geographically more SEC, culturally more SEC, fits in better to the East division, good football and basketball team, etc.

But sadly expanding market share was the primary driver so getting a new state was more of note.

Plus I'm not even sure if UL was in a place to join, they probably signed their arse over to the ACC pretty much in full.