re: After 50 years it's time LSU stops ripping off Death Valley

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That's different. That was a legal issue. A&M owns the rights to "12th Man" as a trade mark. If you don't protect your brand, you lose the right to it. A&M had to sue or lose the right. The parties entered into a licensing agreement allowing Seatle to do certain things with the name while protecting A&M's right to it.

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