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re: After 50 years it's time LSU stops ripping off Death Valley

Posted on 8/28/13 at 8:43 am to
Posted by KaiserSoze99
Member since Aug 2011
31669 posts
Posted on 8/28/13 at 8:43 am to
quote:

this, just like the 12th man issue with A&M and the Seattle Seahawks.

That's different. That was a legal issue. A&M owns the rights to "12th Man" as a trade mark. If you don't protect your brand, you lose the right to it. A&M had to sue or lose the right. The parties entered into a licensing agreement allowing Seatle to do certain things with the name while protecting A&M's right to it.
Posted by SpartyGator
Detroit Lions fan
Member since Oct 2011
75673 posts
Posted on 8/28/13 at 8:44 am to
quote:


That's different. That was a legal issue. A&M owns the rights to "12th Man" as a trade mark. If you don't protect your brand, you lose the right to it. A&M had to sue or lose the right. The parties entered into a licensing agreement allowing Seatle to do certain things with the name while protecting A&M's right to it.



ok, thanks for clarifying.
Posted by StopRobot
Mobile, AL
Member since May 2013
15435 posts
Posted on 8/28/13 at 8:46 am to
quote:

That's different. That was a legal issue. A&M owns the rights to "12th Man" as a trade mark. If you don't protect your brand, you lose the right to it. A&M had to sue or lose the right. The parties entered into a licensing agreement allowing Seatle to do certain things with the name while protecting A&M's right to it.


TAMU watered down the "12th Man" brand with that agreement.
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