re: A&M selling #2 jerseys, trademarking "Johnny Football"

quote:

---

The whole point in trademarking it is not to profit from it...but to keep someone else from doing so.

---

Exactly. I don't get why this is difficult to understand.

Right now, he can't make money off of his own nickname because of NCAA regs, so he and his family are supposed to just sit back while every two bit parking lot entrepreneur in Texas cranks out shirts with "Johnny Football" on them? Right now, he can't make money off of his own nickname because of NCAA regs, so he and his family are supposed to just sit back while their ability to profit from his nickname once he has exhuasted his eligibility is eroded by everyone freely using it to make money? They're trying to stop other people from profiting off of their son and they're going through licensing experts at the University in order to do that - I didn't realize that was so bad.

Neither the family nor the University are going to make money off of the Johnny Football name right now, but they have an interest in protecting it both now and for the future.

Sure, the University will sell #2 jerseys, all universities with a big-name player do that.