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I just hope their first order of duty is to do whatever it takes, even if it exceeds their authority and purview, to throw out Jason Cook along with anyone and everyone in charge of marketing and PR. I've never seen an institution of our size and stature represented by such an amatuer-hour, bush-league pack of incompetents as the nincompoops we have in charge of promoting our brand.

i have to admit, your marketing guys are pretty bad. maybe not as bad as you portray (but i understand your feelings). the thing is, you guys are on the cusp of stepping up on the national stage with your entry into the sec and you probably should go to new york and get some national level marketers. sure, you want to portray your "personality" as you see it; maybe down home, white hat, good guys with strong family values but a cracker jack with an outside, objective viewpoint might be able to project that in a such a way that it also enhances your image in a more professional manner. you guys have a lot to sell and the sec is largely unfamiliar with you. all of that will change. good luck. i have no doubt that you are a good fit and all of the marketing thing will work itself out. personally, i thought the recent video you guys hate was not that bad. the students that performed it are just kids and in a grandfatherly type way i thought they were kinda cute (cool, whatever).