re: SC's #2 AD person headed to A&M

quote:

---

We want to be weird and different, but that is a marketer's nightmare.

---

You can't compare marketing a college football team's brand with marketing laundry detergent. What makes college football great is the fact that every school with any tradition has things which are unique to that school and look weird and different to opposing fans. But that unique "weirdness" is what makes the schools athletic program attractive on a national level to opposing fans and their programs. It is what defines college football and what makes it great. The Aggie's so-called "weirdness of traditions" are what make them a potentially great national brand and is also what made it an attractive program for the SEC to pursue. I think the Arkansas tradition of "calling the hogs" is ridiculous, but it is sacred to them and ironically the uniqueness of it is what makes Arkansas a potentially great national brand amongst other things despite the grief I and other opposing fans give them on this board.