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re: SC's #2 AD person headed to A&M
Posted on 7/5/12 at 3:16 pm to cardboardboxer
Posted on 7/5/12 at 3:16 pm to cardboardboxer
Marketing ourselves is a hell of a lot easier when you're winning as well, which is another luxury he hasn't been afforded. I know, Olympic championships and shite, but when people think of A&M athletic programs they think of football first and foremost, whether it be in a positive or negative light, and lately it hasn't been very positive as far as results go.
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Posted on 7/5/12 at 3:31 pm to ShaneTheLegLechler
Agree 100%. If you are like an OU/Bama and your primary brand is "Success Football Program" then it is much easier to have a palatable brand.
Another problem we face is unlike most other SEC programs we are not the primary program in our own state. Most other big programs can lean on state pride to re-enforce the brand, be we can't do that.
When you look at the scene nationally you find our problem is not unique. Many other programs that share a state with a more popular program have trouble with branding and staying competitive in the marketplace:
UCLA has basically given up athletics and focuses on academics. FSU needed a hall-of-fame coach combined with a historically weak primary competitor to have the success it has had. Mich. St. is a huge failure when it comes to marketing and success, as is NC State.
In fact the only program I can find that has done well in our condition is Auburn. They have found a way to have a solid brand and success despite sharing the state with the most successful program in college football history. Hats off to the War Eagles.
Another problem we face is unlike most other SEC programs we are not the primary program in our own state. Most other big programs can lean on state pride to re-enforce the brand, be we can't do that.
When you look at the scene nationally you find our problem is not unique. Many other programs that share a state with a more popular program have trouble with branding and staying competitive in the marketplace:
UCLA has basically given up athletics and focuses on academics. FSU needed a hall-of-fame coach combined with a historically weak primary competitor to have the success it has had. Mich. St. is a huge failure when it comes to marketing and success, as is NC State.
In fact the only program I can find that has done well in our condition is Auburn. They have found a way to have a solid brand and success despite sharing the state with the most successful program in college football history. Hats off to the War Eagles.
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