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re: SC's #2 AD person headed to A&M
Posted on 7/5/12 at 1:17 pm to cardboardboxer
Posted on 7/5/12 at 1:17 pm to cardboardboxer
I just hope their first order of duty is to do whatever it takes, even if it exceeds their authority and purview, to throw out Jason Cook along with anyone and everyone in charge of marketing and PR. I've never seen an institution of our size and stature represented by such an amatuer-hour, bush-league pack of incompetents as the nincompoops we have in charge of promoting our brand.
5
Posted on 7/5/12 at 2:54 pm to Cooter Davenport
Hey Cooter. How do you really feel about Jason Cook?
To keep on subject, I wonder who is gone..John Thornton or Penny King?
I'm guessing Penny because she has been around since the early 70's. Retirement maybe?
To keep on subject, I wonder who is gone..John Thornton or Penny King?
I'm guessing Penny because she has been around since the early 70's. Retirement maybe?
Posted on 7/5/12 at 3:09 pm to Cooter Davenport
I actually feel bad for Mr. Cook. I think he does a good job considering what he has to work with.
Aggies are pretty hard to market. Heck our "you can't understand it from the outside...." motto might as well be "frick Marketing Ourselves."
I could see the job being very demoralizing. As an outside marketing guy the first week you would push to make a few tweaks (FEMALE CHEERLEADERS) to make the brand more palatable and universal and those in charge would shoot down all your ideas. One would quickly grow frustrated and give up when faced with such obstacles to marketing success, as those before him have done. We want to be weird and different, but that is a marketer's nightmare.
Given those restrictions Mr. Cook has done well. He knew our brand was ruined in the Big 12, so he pushed for the SEC to get a new marketing angle. When the SEC thing happened he has worked as hard as possible to assimilate the more palatable SEC brand into the greater Aggie brand. Maybe in a few years instead of being the "gay cultists" to outsiders we will be "just another big SEC school" which will sell three times as many T-shirts.
Is he perfect? Hell no. Obviously the recent video while he was away was a mistake (though it got pulled off Youtube as soon as he was back in CS), and I think he relies too much on inside talent to make things like billboards and advertisements. Time to just admit Aggies as a whole are not that creative and bid the jobs out to Mizzou grads or someone who has shown to be more competent in such matters.
But given the huge number of restrictions he has to work with I think he does a good job, and might actually improve our brand in his tenure despite ourselves.
Aggies are pretty hard to market. Heck our "you can't understand it from the outside...." motto might as well be "frick Marketing Ourselves."
I could see the job being very demoralizing. As an outside marketing guy the first week you would push to make a few tweaks (FEMALE CHEERLEADERS) to make the brand more palatable and universal and those in charge would shoot down all your ideas. One would quickly grow frustrated and give up when faced with such obstacles to marketing success, as those before him have done. We want to be weird and different, but that is a marketer's nightmare.
Given those restrictions Mr. Cook has done well. He knew our brand was ruined in the Big 12, so he pushed for the SEC to get a new marketing angle. When the SEC thing happened he has worked as hard as possible to assimilate the more palatable SEC brand into the greater Aggie brand. Maybe in a few years instead of being the "gay cultists" to outsiders we will be "just another big SEC school" which will sell three times as many T-shirts.
Is he perfect? Hell no. Obviously the recent video while he was away was a mistake (though it got pulled off Youtube as soon as he was back in CS), and I think he relies too much on inside talent to make things like billboards and advertisements. Time to just admit Aggies as a whole are not that creative and bid the jobs out to Mizzou grads or someone who has shown to be more competent in such matters.
But given the huge number of restrictions he has to work with I think he does a good job, and might actually improve our brand in his tenure despite ourselves.
This post was edited on 7/5/12 at 3:10 pm
Posted on 7/5/12 at 10:29 pm to Cooter Davenport
quote:
I just hope their first order of duty is to do whatever it takes, even if it exceeds their authority and purview, to throw out Jason Cook along with anyone and everyone in charge of marketing and PR. I've never seen an institution of our size and stature represented by such an amatuer-hour, bush-league pack of incompetents as the nincompoops we have in charge of promoting our brand.
Totally agree.. Hell, give me his position, I need a new job anyway.
Posted on 7/7/12 at 6:47 pm to Cooter Davenport
quote:
I just hope their first order of duty is to do whatever it takes, even if it exceeds their authority and purview, to throw out Jason Cook along with anyone and everyone in charge of marketing and PR. I've never seen an institution of our size and stature represented by such an amatuer-hour, bush-league pack of incompetents as the nincompoops we have in charge of promoting our brand.
Troof.
Posted on 7/7/12 at 9:01 pm to Cooter Davenport
quote:
I just hope their first order of duty is to do whatever it takes, even if it exceeds their authority and purview, to throw out Jason Cook along with anyone and everyone in charge of marketing and PR. I've never seen an institution of our size and stature represented by such an amatuer-hour, bush-league pack of incompetents as the nincompoops we have in charge of promoting our brand.
i have to admit, your marketing guys are pretty bad. maybe not as bad as you portray (but i understand your feelings). the thing is, you guys are on the cusp of stepping up on the national stage with your entry into the sec and you probably should go to new york and get some national level marketers. sure, you want to portray your "personality" as you see it; maybe down home, white hat, good guys with strong family values but a cracker jack with an outside, objective viewpoint might be able to project that in a such a way that it also enhances your image in a more professional manner. you guys have a lot to sell and the sec is largely unfamiliar with you. all of that will change. good luck. i have no doubt that you are a good fit and all of the marketing thing will work itself out. personally, i thought the recent video you guys hate was not that bad. the students that performed it are just kids and in a grandfatherly type way i thought they were kinda cute (cool, whatever).
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