re: How can they fix the bowls?

That might work. They are spring scrimmages now.

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Pay the players a bonus to play in them? Maybe even a performance bonus?

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Why not? Unlike college football in general, bowls have since their inception been nothing but a transparently blatant marketing money grab. They want to survive, they need a better product. A better product could be had by ensuring the best players play. Hell, pay the winning players more than the losing players and let them compete for it.

You don't watch the Sun Bowl? Make that bitch winner take all with a wheelbarrow full of 85 shrink wrapped bricks of cold hard cash, and the ratings will sky rocket. You want a brick of cash? Win the game. Loser takes a bus home.