re: Has NIL actually changed the landscape of recruiting or just revealed reality?

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Nah, I think you've got the shady guys that were always paying plus a bunch of new "by the book" people.

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This ^^. Some programs truly don't know the difference and are still playing the bag game to the detriment of their NIL collectives. Bag men get zero ROI other than the personal satisfaction of knowing "player X" is at their school in part because of them, but the truly smart ones can't even really brag about it to their friends. That same money would be put to better use as a donation to a legit collective or for the true BMD's with businesses to run, endorsement deals for certain star players.