re: Why doesn’t OM fill their stadium

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They have better things to do. A nutty amount of restaurants and bars, for one thing, from what I've researched.
Oxford is right up there with Chattanooga, from what I can tell, for towns not so big to be Urban, but with a Hell of a lot of shite to do.

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It's a combination of the grove and a history of being bad a football. I had a relative who went to OM... she said that football games are a time for everyone to get together and drink but they don't really care about the outcome of the game.

The square downtown is nice but it's not a city that I'd say has a "hell of a lot of shite to do" other than drink, which you can do in pretty much any college town.