re: Why did CBS pay more money for second tier Big 10 games over SEC first tier games?

quote:

---

I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.

---

(A) CBS was already paying under value for the SEC game; its next deal with either league was going to be a market correction.
(B) If CBS didn't make the deal, it probably would be stuck airing a far less valuable PAC or Big 12 game.