Why did CBS pay more money for second tier Big 10 games over SEC first tier games?

CBS, FOX, and NBC will all share the #1 game of week

Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…

They underestimated the CFB market 2 years ago. They were about to be left out in the cold.

Also ESPN didn't see the value in the B1G to pay more. So they stepped away.

Also, people see 3 networks for B1G. But the SEC exclusivly has ABC, ESPN, ESPN 2, ESPNU, SECN.

SEC is going to surpass the B1G in payouts when they go to 9 conference games and adds a streaming partner.

Better TV markets

CBS lost the SEC. They had to over-pay not to lose college football entirely. The truth is we got screwed..........or we screwed ourselves with the ESPN deal.

SEC with ESPN.....$300M a year

B1G with fox, nbc, cbs.......$1.1B per year


LINK .

That was the old contract which ends this tear. For the fury’s they coukd not come up with enough to buy 2nd tier SEC Games.

Because the regular season is the only time they win?

Liberalism is a mental disorder

Population and spending potential. Surely you are smart enough to know that.

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I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.

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You've got a case of a media person mixing and matching facts.

CBS is paying more ($330 million) for Tier 2 Big Ten games than ESPN is paying for Tier 1 SEC games ($300 million). The inference drawn is that CBS wasn't willing to pay more than $300 million for the SEC deal, but that probably is false. Truth is, we don't know what CBS offered for that package in 2020. The SEC didn't have to take the highest bid, and had 2 reasons for rejecting a CBS bid (not necessarily valid reasons, but they factored in):

(1) the SEC was pissed about CBS refusing to increase what it was paying for Tier 1 rights in 2012 when the conference added A&M and Missouri, and put out the word in the wake of that decision that the conference would not be re-upping with CBS when that contract expired (Clay Travis was given this information by sources at the time).

(2) By unifying all rights with one broadcaster, the SEC will be able to set game times much further in advance; something which will please fans. The 12 and 6 day selection windows have been hard on fans, and when the deal was announced with ESPN in December 2020, the SEC said one benefit of giving ESPN everything was with regard to scheduling. It remains to be seen exactly how this will play out, but that was one point that the SEC emphasized when they put all their eggs in one basket.

Was that a smart decision? I'm skeptical, but, don't believe this spin when you hear media figures trying to suggest that CBS valued Tier 2 Big Ten games more than they did Tier 1 SEC games.