re: NWA. The Next Austin?

quote:

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Drives me crazy how many companies here contract out with these huge national firms for so much money when they don’t have any idea about the area. They must think that they have to go with a fancy New York agency and then they get a cookie cutter result.

Feel the same way about the UA paying some random marketing company tons of money to come up with the front facing hog and “The You of A” when a marketing or design student at UA probably could have done something better.

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Oh man. Don't get me started. It's just rampant in our area, and I could go on and on.. but my work and my wife's work as well as our friend circles put us into some circles where I should probably just keep my mouth shut about specifics.

But it drives me freaking nuts. Bentonville is the worst in their efforts to create some kind of cool "culture" up there by importing it. They have a complete inferiority complex toward Fayetteville and are trying to manufacture "cool" without realizing that authenticity is the key to cool, and you have to grow that from inside. It's the reason that Fayetteville will always feel "deeper' than Bentonville (even if Bentonville has more amenities).